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Librairie : Communication et marketing politique (Anglais).
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La librairie Netpolitique vous permet
de trouver les principaux ouvrages de la communication
publique et politique et des Technologies de l'Information
et de la Communication.
Notre partenariat avec Amazon.fr vous permet également
d'acheter et de vous faire livrer ces ouvrages. |
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Titre : Political
Communication in a New Era: A Cross-National
Perspective
Auteur : Philippe J. Maarek, Gadi Wolfsfeld
This book seeks to provide readers with a
cross-national perspective concerning the
art of political communication in a field
increasingly affected by globalization, fragmentation
of political audiences, and the rise of professional
communications experts - a field concerned
not only with how leaders are chosen, but
also with how they govern. Structured in two
sections, Political Communication in a New
Era examines both methods of gathering and
disseminating information in a time of technological
transformation, and developments in the uses
of political communication across the globe.
Contributors offer perspectives from Canada,
France, Germany, Israel, Italy and the United
States.
 Plus
de détails sur cet ouvrage
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| Copyright Netpolitique
tous droits réservés 2000-2002. Crédits |
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